- Purpose: Ask yourself: Why am I crafting this website? What will its purpose be? What are my short and long term goals for creating this website?
- Audience: For whom am I creating this website? What are my different audiences' expectations? How is my site designed to be as accessible as possible?
- Context: How and where will I use my website? (i.e., circumstances and situations: interviews, applications, advising, mentorships, classes, personal/professional development, self/performance evaluation, etc.). What are the parameters and boundaries determined by your audiences and purposes?